{"id":4284,"date":"2017-01-31T16:46:28","date_gmt":"2017-01-31T15:46:28","guid":{"rendered":"http:\/\/casasendradevic.com\/?p=4284"},"modified":"2017-02-14T17:01:43","modified_gmt":"2017-02-14T16:01:43","slug":"assumpta-showroom","status":"publish","type":"post","link":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/","title":{"rendered":"Entrevista Assumpta Ta\u00f1\u00e1, responsable del Showroom de Casa Sendra"},"content":{"rendered":"

\"assumpta-showroom\"Volem profunditzar en un dels valors de Casa Sendra, la tradici\u00f3. A m\u00e9s de la tradici\u00f3 de la llonganissa a Vic i la tradici\u00f3 del producte volem descobrir la tradici\u00f3 de l’empresa, de la marca i la gent que forma part del seu recorregut, i per tant, que han fet i fan possible que Casa Sendra sigui la millor llonganissa. Per a aix\u00f2 entrevistem a Assumpta Ta\u00f1\u00e1, que porta m\u00e9s de 40 anys treballant a Casa Sendra. \u00c9s una pe\u00e7a clau en el desenvolupament que ha tingut la marca i l’\u00e8xit que t\u00e9 avui en dia. \u00c9s la responsable del Showroom<\/a> de Vic, la nostra joieria, un punt de venda i molt m\u00e9s, \u00e9s on la tradici\u00f3, l’exclusivitat i la gastronomia de la nostra casa es tornen tangibles. I per si fos poc, s’ocupa de la gesti\u00f3 comercial de Casa Sendra al costat del seu company Andreu Cardona.<\/p>\n

Comen\u00e7ant pels inicis, els seus a Casa Sendra, recorda els seus primers dies?<\/strong><\/p>\n

Vaig comen\u00e7ar a Casa Sendra amb l\u2019antic propietari Pau Arboix. Sempre ha estat una empresa molt familiar. Vaig \u00a0aprendre la part comercial i administrativa des de dins de Casa Sendra. Aix\u00f2 em va permetre con\u00e8ixer el producte i els clients i anar adquirint responsabilitats. Una de les meves tasques \u00e9s el contacte amb el client i fer-ne el seguiment.<\/p>\n

El dia a dia seu i del Showroom.<\/strong><\/p>\n

La meva missi\u00f3 es gestionar el Showroom<\/strong>, la gent que ve a comprar o a visitar i compaginar-ho amb les tasques de comercial de l\u2019empresa. He d\u2019atendre la diversitat de clients que venen, tamb\u00e9 dep\u00e8n molt de la \u00e8poca de l\u2019any ja que la venda de la llonganissa canvia molt, amb diades i festes augmenta considerablement. L\u2019\u00e8poca m\u00e9s bona \u00e9s a partir del novembre fins abans de reis, \u00e9s un canvi rotund. \u00c9s \u00e8poca de regals i la gent vol tenir el millor a casa. A m\u00e9s, venen moltes empreses per a fer els obsequis de Nadal. Per aix\u00f2 en aquest per\u00edode es triplica la venta de l\u2019any, tant al Showroom com a la empresa en general.<\/p>\n

Referent a la clientela, tenim m\u00e9s de 1.000 clients a Casa Sendra.<\/p>\n

Quina es la m\u00e0gia o el poder d\u2019atracci\u00f3 que t\u00e9 la marca?<\/strong><\/p>\n

L\u2019encant de Casa Sendra \u00e9s que t\u00e9 un posicionament en el mercat molt conegut i els que la coneixen saben que \u00e9s \u00fanica. T\u00e9 una categoria i prestigi molt diferenciats de la resta. L\u2019elaboraci\u00f3 exclusiva del producte comen\u00e7a amb la mat\u00e8ria prima, amb matan\u00e7a pr\u00f2pia, i un control exhaustiu. Un treball elaborat, de molta exig\u00e8ncia, escollim les parts m\u00e9s nobles del porc, minuciosament, vigilant que no quedi cap nervi, cap tendrum, cap cart\u00edlag, nom\u00e9s carn neta. Llavors es condimenta amb sal i pebre i s\u2019emboteix amb una tripa natural de doble capa. Arrodonint-ho amb un proc\u00e9s d\u2019assecat lent\u00edssim.<\/p>\n

La gent sap que assaboreix una aut\u00e8ntica llonganissa.<\/p>\n

Relaci\u00f3 amb el client i la marca.<\/strong><\/p>\n

Si el client no ha vingut mai, primer de tot es queda sorpr\u00e8s pel Showroom<\/strong>, mai s\u2019haurien pensat que un lloc que ven llonganisses tingu\u00e9s tanta categoria, tant prestigi, tant glamour. \u00c9s un bon producte, per\u00f2 entres a una joieria. Una joia gastron\u00f2mica que la gaudeix tota la fam\u00edlia. El producte \u00e9s important\u00edssim per\u00f2 la categoria que t\u00e9 es veu recolzada per la presentaci\u00f3 del producte. \u00c9s una joia i es tracta com a tal.<\/p>\n

El nostre Showroom<\/strong> s\u2019ha comparat amb el Tiffany de New York i s\u2019ha conf\u00f3s amb una joieria quan es buscava la \u201cxarcuteria Casa Sendra\u201d i amb un restaurant 5 estrelles, pensant-se que es feia una degustaci\u00f3, exposici\u00f3.<\/p>\n

Quan la gent ve al Showroom<\/strong> aprecia el producte, la gent ve expressament. El millor \u00e9s la satisfacci\u00f3 de saber que vens un bon producte que no defraudar\u00e0.<\/p>\n

Visitants il\u00b7lustres.<\/strong><\/p>\n

Escriptors, directors de diaris com l\u2019Antonio Franco director de El Peri\u00f3dico, directius del FC Barcelona,… i fins hi tot ens han comprat llonganisses per regalar a en Messi o en Xavi Hern\u00e1ndez.<\/p>\n

Com \u00e9s el seu consum de Sendra i Bofill<\/a>?<\/strong><\/p>\n

A casa habitualment no entra res m\u00e9s i en fem un consum habitual. Quan els meus fills eren petits l\u2019entrep\u00e0 per anar a l\u2019escola sempre era de Casa Sendra. Ara, quan se m\u2019acaba la llonganissa, en torno a comprar una altra i per nadal en porto a les visites i sopars familiars, no em preocupo de qu\u00e8 portar\u00e9, ser que portar\u00e9 Sendra.<\/p>\n

Com ha estat per vost\u00e8 el recorregut de Casa Sendra?<\/strong><\/p>\n

El senyor Pau Arboix va posicionar la llonganissa i el senyor David Garcia-Gassull va continuar la seva tasca. Casa Sendra era coneguda i tenia prestigi, per\u00f2 no s\u2019havia fet molt a l\u2019al\u00e7ada de segons quin posicionament i Pau Arboix la va situar com a joia gastron\u00f2mica. M\u00e9s endavant la va comprar en David Garcia-Gassull i va seguir aquesta labor, mantenint la qualitat i seguint treballant la bona presentaci\u00f3 que se li va donar.<\/p>\n

Entre Sendra i Bofill, alguna prefer\u00e8ncia?<\/strong><\/p>\n

Jo sempre poso l\u2019exemple del meu company Andreu Cardona: Triar entre Sendra i Bofill es com triar entre el papa i la mama, les dos s\u00f3n de m\u00e0xima qualitat. Jo diferenciaria la pot\u00e8ncia de Sendra i la suavitat de Bofill.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Volem profunditzar en un dels valors de Casa Sendra, la tradici\u00f3. A m\u00e9s de la tradici\u00f3 de la llonganissa a Vic i la tradici\u00f3 del producte volem descobrir la tradici\u00f3 de l’empresa, de la marca i la gent que forma part del seu recorregut, i per tant, que han fet i fan possible que Casa […]<\/p>\n","protected":false},"author":4,"featured_media":4282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-4284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marca"],"yoast_head":"\nEntrevista a Assumpta Ta\u00f1\u00e1, responsable del Showroom<\/title>\n<meta name=\"description\" content=\"Entrevistem a Assumpta Ta\u00f1\u00e1 que porta m\u00e9s de 40 anys treballant a Casa Sendra i \u00e9s la responsable del Showroom de Casa Sendra.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista a Assumpta Ta\u00f1\u00e1, responsable del Showroom\" \/>\n<meta property=\"og:description\" content=\"Entrevistem a Assumpta Ta\u00f1\u00e1 que porta m\u00e9s de 40 anys treballant a Casa Sendra i \u00e9s la responsable del Showroom de Casa Sendra.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/\" \/>\n<meta property=\"og:site_name\" content=\"Casa Sendra de Vic\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-31T15:46:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-14T16:01:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/casasendradevic.com\/wp-content\/uploads\/2017\/01\/IMG_1031.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"premsa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"premsa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/\"},\"author\":{\"name\":\"premsa\",\"@id\":\"https:\/\/casasendradevic.com\/#\/schema\/person\/ebd85d416b6aaac0f700d37acadd5758\"},\"headline\":\"Entrevista Assumpta Ta\u00f1\u00e1, responsable del Showroom de Casa Sendra\",\"datePublished\":\"2017-01-31T15:46:28+00:00\",\"dateModified\":\"2017-02-14T16:01:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/\"},\"wordCount\":930,\"image\":{\"@id\":\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/casasendradevic.com\/wp-content\/uploads\/2017\/01\/IMG_1031.jpg\",\"articleSection\":[\"Marca\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/\",\"url\":\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/\",\"name\":\"Entrevista a Assumpta Ta\u00f1\u00e1, responsable del Showroom\",\"isPartOf\":{\"@id\":\"https:\/\/casasendradevic.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/casasendradevic.com\/wp-content\/uploads\/2017\/01\/IMG_1031.jpg\",\"datePublished\":\"2017-01-31T15:46:28+00:00\",\"dateModified\":\"2017-02-14T16:01:43+00:00\",\"author\":{\"@id\":\"https:\/\/casasendradevic.com\/#\/schema\/person\/ebd85d416b6aaac0f700d37acadd5758\"},\"description\":\"Entrevistem a Assumpta Ta\u00f1\u00e1 que porta m\u00e9s de 40 anys treballant a Casa Sendra i \u00e9s la responsable del Showroom de Casa Sendra.\",\"breadcrumb\":{\"@id\":\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#primaryimage\",\"url\":\"https:\/\/casasendradevic.com\/wp-content\/uploads\/2017\/01\/IMG_1031.jpg\",\"contentUrl\":\"https:\/\/casasendradevic.com\/wp-content\/uploads\/2017\/01\/IMG_1031.jpg\",\"width\":1600,\"height\":1195,\"caption\":\"assumpta-showroom\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\/\/casasendradevic.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entrevista Assumpta Ta\u00f1\u00e1, responsable del Showroom de Casa Sendra\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/casasendradevic.com\/#website\",\"url\":\"https:\/\/casasendradevic.com\/\",\"name\":\"Casa Sendra de Vic\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/casasendradevic.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/casasendradevic.com\/#\/schema\/person\/ebd85d416b6aaac0f700d37acadd5758\",\"name\":\"premsa\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/casasendradevic.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a1ff9b4cc9353347d26190a9aea5d13b7e227b05d23aafe6157795b9868fa82?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a1ff9b4cc9353347d26190a9aea5d13b7e227b05d23aafe6157795b9868fa82?s=96&d=mm&r=g\",\"caption\":\"premsa\"},\"sameAs\":[\"zoomedia\"],\"url\":\"https:\/\/casasendradevic.com\/ca\/author\/premsa\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Entrevista a Assumpta Ta\u00f1\u00e1, responsable del Showroom","description":"Entrevistem a Assumpta Ta\u00f1\u00e1 que porta m\u00e9s de 40 anys treballant a Casa Sendra i \u00e9s la responsable del Showroom de Casa Sendra.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/","og_locale":"ca_ES","og_type":"article","og_title":"Entrevista a Assumpta Ta\u00f1\u00e1, responsable del Showroom","og_description":"Entrevistem a Assumpta Ta\u00f1\u00e1 que porta m\u00e9s de 40 anys treballant a Casa Sendra i \u00e9s la responsable del Showroom de Casa Sendra.","og_url":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/","og_site_name":"Casa Sendra de Vic","article_published_time":"2017-01-31T15:46:28+00:00","article_modified_time":"2017-02-14T16:01:43+00:00","og_image":[{"width":1600,"height":1195,"url":"https:\/\/casasendradevic.com\/wp-content\/uploads\/2017\/01\/IMG_1031.jpg","type":"image\/jpeg"}],"author":"premsa","twitter_card":"summary_large_image","twitter_misc":{"Escrit per":"premsa","Temps estimat de lectura":"5 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#article","isPartOf":{"@id":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/"},"author":{"name":"premsa","@id":"https:\/\/casasendradevic.com\/#\/schema\/person\/ebd85d416b6aaac0f700d37acadd5758"},"headline":"Entrevista Assumpta Ta\u00f1\u00e1, responsable del Showroom de Casa Sendra","datePublished":"2017-01-31T15:46:28+00:00","dateModified":"2017-02-14T16:01:43+00:00","mainEntityOfPage":{"@id":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/"},"wordCount":930,"image":{"@id":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#primaryimage"},"thumbnailUrl":"https:\/\/casasendradevic.com\/wp-content\/uploads\/2017\/01\/IMG_1031.jpg","articleSection":["Marca"],"inLanguage":"ca"},{"@type":"WebPage","@id":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/","url":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/","name":"Entrevista a Assumpta Ta\u00f1\u00e1, responsable del Showroom","isPartOf":{"@id":"https:\/\/casasendradevic.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#primaryimage"},"image":{"@id":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#primaryimage"},"thumbnailUrl":"https:\/\/casasendradevic.com\/wp-content\/uploads\/2017\/01\/IMG_1031.jpg","datePublished":"2017-01-31T15:46:28+00:00","dateModified":"2017-02-14T16:01:43+00:00","author":{"@id":"https:\/\/casasendradevic.com\/#\/schema\/person\/ebd85d416b6aaac0f700d37acadd5758"},"description":"Entrevistem a Assumpta Ta\u00f1\u00e1 que porta m\u00e9s de 40 anys treballant a Casa Sendra i \u00e9s la responsable del Showroom de Casa Sendra.","breadcrumb":{"@id":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#primaryimage","url":"https:\/\/casasendradevic.com\/wp-content\/uploads\/2017\/01\/IMG_1031.jpg","contentUrl":"https:\/\/casasendradevic.com\/wp-content\/uploads\/2017\/01\/IMG_1031.jpg","width":1600,"height":1195,"caption":"assumpta-showroom"},{"@type":"BreadcrumbList","@id":"https:\/\/casasendradevic.com\/ca\/assumpta-showroom\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/casasendradevic.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Entrevista Assumpta Ta\u00f1\u00e1, responsable del Showroom de Casa Sendra"}]},{"@type":"WebSite","@id":"https:\/\/casasendradevic.com\/#website","url":"https:\/\/casasendradevic.com\/","name":"Casa Sendra de Vic","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/casasendradevic.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Person","@id":"https:\/\/casasendradevic.com\/#\/schema\/person\/ebd85d416b6aaac0f700d37acadd5758","name":"premsa","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/casasendradevic.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9a1ff9b4cc9353347d26190a9aea5d13b7e227b05d23aafe6157795b9868fa82?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a1ff9b4cc9353347d26190a9aea5d13b7e227b05d23aafe6157795b9868fa82?s=96&d=mm&r=g","caption":"premsa"},"sameAs":["zoomedia"],"url":"https:\/\/casasendradevic.com\/ca\/author\/premsa\/"}]}},"_links":{"self":[{"href":"https:\/\/casasendradevic.com\/ca\/wp-json\/wp\/v2\/posts\/4284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casasendradevic.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casasendradevic.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casasendradevic.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/casasendradevic.com\/ca\/wp-json\/wp\/v2\/comments?post=4284"}],"version-history":[{"count":3,"href":"https:\/\/casasendradevic.com\/ca\/wp-json\/wp\/v2\/posts\/4284\/revisions"}],"predecessor-version":[{"id":4398,"href":"https:\/\/casasendradevic.com\/ca\/wp-json\/wp\/v2\/posts\/4284\/revisions\/4398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/casasendradevic.com\/ca\/wp-json\/wp\/v2\/media\/4282"}],"wp:attachment":[{"href":"https:\/\/casasendradevic.com\/ca\/wp-json\/wp\/v2\/media?parent=4284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casasendradevic.com\/ca\/wp-json\/wp\/v2\/categories?post=4284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casasendradevic.com\/ca\/wp-json\/wp\/v2\/tags?post=4284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}