{"id":798,"date":"2014-09-17T10:25:22","date_gmt":"2014-09-17T08:25:22","guid":{"rendered":"http:\/\/casasendradevic.com\/?p=798"},"modified":"2017-02-14T16:00:19","modified_gmt":"2017-02-14T15:00:19","slug":"can-duran-adquireix-la-historica-empresa-dembotits-casa-sendra-recuperant-la-marca","status":"publish","type":"post","link":"https:\/\/casasendradevic.com\/ca\/can-duran-adquireix-la-historica-empresa-dembotits-casa-sendra-recuperant-la-marca\/","title":{"rendered":"Can Duran adquireix la hist\u00f2rica empresa d’embotits Casa Sendra, recuperant la marca"},"content":{"rendered":"

Aquesta setmana s’inicia la producci\u00f3 de les llonganisses Casa Sendra,\u00a0\u2028mantenint el proc\u00e9s tradicional i els est\u00e0ndards de qualitat\u00a0\u2028que li han valgut reconeixement internacional.<\/h3>\n

Amb l’adquisici\u00f3, Can Duran posar\u00e0 al mercat el m\u00e9s ampli ventall de productes de gamma premium.<\/h3>\n

 <\/p>\n

\"premsa\"Setembre 2014<\/em> – L’empresa d’embotits Can Duran ha adquirit Casa Sendra, hist\u00f2rica marca de llonganisses. L’acord, que s’ha fet efectiu cinc mesos despr\u00e9s que el propietari de Casa Sendra anunci\u00e9s el tancament, permetr\u00e0 a Can Duran recuperar la prestigiosa marca de Vic, mantenint el reconeixement assolit al llarg de 165 anys.\u00a0Amb aquesta adquisici\u00f3, Can Duran passar\u00e0 a ser la primera firma que disposa de la gamma m\u00e9s completa de productes de qualitat superior.<\/p>\n

Aquesta setmana s\u2019inicia la producci\u00f3 de les llonganisses Casa Sendra, que reproduir\u00e0 els processos artesanals i exclusius que durant tants anys han identificat i fet \u00fanics els productes de la marca. No obstant aix\u00f2, a la formula tradicional se li sumaran els recursos i les instal\u00b7lacions m\u00e9s innovadores, la qual cosa garanteix que el resultat del producte final seguir\u00e0 sent excepcional. De fet, Can Duran ha iniciat la creaci\u00f3 del\u00a0 \u201cEspai Sendra\u201d, una \u00e0rea dedicada \u00fanica i exclusivament als productes de la marca adquirida i que consta d’un obrador i espai d’assecat espec\u00edfic.<\/p>\n

La voluntat de Can Duran \u00e9s la de donar continu\u00eftat a Casa Sendra, mantenint la diferenciaci\u00f3 i la independ\u00e8ncia d’ambdues marques, i apostant per no deixar que desaparegui un referent dels embotits de m\u00e0xima qualitat. Tal com explica David Garcia-Gassull, Director General de Can Duran, \u201cvolem oferir al consumidor el mateix producte que es produ\u00efa fins fa uns mesos. \u00c9s per nosaltres un repte i una gran responsabilitat, per\u00f2 no tenim pressa; volem fer les coses ben fetes, pas a pas, amb l’objectiu d’aconseguir l’excel\u00b7l\u00e8ncia\u201d<\/em>.<\/p>\n

El consumidor podr\u00e0 gaudir d’aquest selecte producte en l’hostaleria o adquirint-ho en establiments gourmet. \u201cVolem satisfer la demanda d’un mercat molt concret, que sap apreciar el valor afegit que ofereix un producte de m\u00e0xima qualitat\u201d<\/em>, afegeix Garcia-Gassull.<\/p>\n

Llegir not\u00edcia a La Vanguardia <\/a><\/p>\n

Llegir not\u00edcia diari Ara<\/a><\/p>\n

Llegir not\u00edcia a Expansi\u00f3n<\/a><\/p>\n

Llegir not\u00edcia El 9 Nou<\/a><\/p>\n

Llegir not\u00edcia El Punt Avui<\/a><\/p>\n

Escoltar la not\u00edcia al programa El m\u00f3n a Rac1
\nhttp:\/\/zoodns3.es\/200140917_ElmonARac1_Canduran_CasaSendra.mp3<\/a><\/audio><\/p>\n","protected":false},"excerpt":{"rendered":"

Aquesta setmana s’inicia la producci\u00f3 de les llonganisses Casa Sendra,\u00a0\u2028mantenint el proc\u00e9s tradicional i els est\u00e0ndards de qualitat\u00a0\u2028que li han valgut reconeixement internacional. Amb l’adquisici\u00f3, Can Duran posar\u00e0 al mercat el m\u00e9s ampli ventall de productes de gamma premium.   Setembre 2014 – L’empresa d’embotits Can Duran ha adquirit Casa Sendra, hist\u00f2rica marca de llonganisses. […]<\/p>\n","protected":false},"author":4,"featured_media":849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marca"],"yoast_head":"\nCan Duran adquireix la hist\u00f2rica empresa d'embotits Casa Sendra, recuperant la marca - Casa Sendra de Vic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/casasendradevic.com\/ca\/can-duran-adquireix-la-historica-empresa-dembotits-casa-sendra-recuperant-la-marca\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Duran adquireix la hist\u00f2rica empresa d'embotits Casa Sendra, recuperant la marca - Casa Sendra de Vic\" \/>\n<meta property=\"og:description\" content=\"Aquesta setmana s’inicia la producci\u00f3 de les llonganisses Casa Sendra,\u00a0\u2028mantenint el proc\u00e9s tradicional i els est\u00e0ndards de qualitat\u00a0\u2028que li han valgut reconeixement internacional. Amb l’adquisici\u00f3, Can Duran posar\u00e0 al mercat el m\u00e9s ampli ventall de productes de gamma premium.   Setembre 2014 – L’empresa d’embotits Can Duran ha adquirit Casa Sendra, hist\u00f2rica marca de llonganisses. 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